Mel is an exemplary communications professional, passionate about creating campaigns that elevate brands, engage audiences, and meet client goals. With more than 25 years’ experience in communications, working across television and magazine production, newspaper editorial production and consumer PR, Mel is a seasoned media professional.

A journalism graduate of the University of Canberra, Mel understands the importance of creating quality content that reaches with impact. She has a creative mind and a sharp news sense that has seen her clients featured on local and national news and current affairs programs, in metro and regional newspapers, on radio and on the pages of magazines.

Mel has been involved in consumer PR campaigns for food festivals, national franchise networks, government departments, consumer advocate companies, national fertility groups, property investment and aged care providers.

This demonstrated experience ensures Mel has an intimate knowledge of the media – it’s people and landscape – and prides herself on her ability to lead and mentor those around her to ensure the best possible outcome every time.

As a former news journalist who has worked in Australia and abroad, Mel has an impressive media contact book with connections including decision makers in breakfast television, metro radio programs and a variety of print publications nationally.

Mel is highly regarded by her clients for her extensive experience and for the value and strength of the relationships she develops as a genuine partner and extension of her clients’ in-house team.

As a side hustle to the main hustle that is PressProwess, Mel is a freelance travel and lifestyle journalist with bylines in Conde Nast Traveller, Metro UK, Times UK, Telegraph (UK), Kayak, The National (UAE), Escape, iPaper UK, Beau Monde Traveller, Travolution, Atlas by Etihad, Harper’s Bazaar Arabia, Ultratravel Middle East et al.